Ploy Buraparate thanks for writing and sharing this. I love how you give concise and relatable examples of how to approach this. I love adding some personality into error messages but you help me understand that those are a plus, not a replacement for good core error messages. Your point about bringing other team members (non-designers) into the fold early is the biggest takeaway and has the biggest potential to help the user outcomes. Cheers!

Puerto Rican, avid collaborator, pun aficionado and designer with a habit of failing. Currently: Senior Interaction Designer @ Google, Austin TX

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