Margie Mateo Villanueva thanks for putting this concise list together. You make many strong points that many of us struggle with. As you say, the important thing to understand is that we are not our users and must, together, identify what type of research fits the goals of the project or work the team is focused on.

Puerto Rican, avid collaborator, pun aficionado and designer with a habit of failing. Currently: Senior Interaction Designer @ Google, Austin TX

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