I wish more people admitted that gut feelings are important on our end since they surely are part…

st impressions about the user experience. Your gut reactions are valid and have a place in your a…hunches are important to capture because they speak to first impressions about the user experience. Your gut reactions are valid and have a place in your audit.
Emotion, design, and strategy: 3 lenses for doing a competitive analysis
138
3
Roosevelt T. Faulkner
Esteban Pérez-Hemminger
·Follow
1 min read·
Mar 23, 2018
--
I wish more people admitted that gut feelings are important on our end since they surely are part of how a user interacts, feels about and judges an experience.
--
--
Written by Esteban Pérez-Hemminger368 Followers
·317 Following
Puerto Rican, avid collaborator, pun aficionado, and designer. Currently: Staff Designer + UX Manager @ Google
Responses (1)
Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams