Fear (of design failure) is the new black

Go ahead, scream away.

I believe a great (dare I say true) designer has the ability to not only understand that failure is needed, but embraces the fear of failure as inherent to the design process.


However, there is a steep learning curve for both young and young-at-heart designers (like myself) in the road to become comfortable with being wrong.

Dig deeper

“Yeah I like this, but…”

As the probing questions keep piling in, we need to grab them as an ephemeral opportunity to seek what can make our idea or experience better and different from the competition.

Water your iterations twice a week

What if being constantly praised means we’re not pushing enough, not creating differentiators or dare I say: innovating?

Don’t keep things to yourself



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